About us

Our journey started 25 years ago in 1997 in GCC with the beautifully crafted fine diamond jewelry. Since then we have become one of the leading retailers of Fine Diamond Jewelry and Branded Watches with 33 outlets in most prestigious shopping malls in UAE and Bahrain.

We specialize in certified diamonds, pearls, precious & semi-precious stones, 18k gold and customized handcrafted jewellery. Our brands stand for the distinctive quality and superb cut Inspired by nature. Each individual masterpiece is meticulously crafted with an epitome of stylish elegance and is infused with emotion, flashing brilliantly from the wearer. We bring innovative concepts and latest trends to our jewelry and timepieces.

In 2006 the company embarked on a project to expand and position itself in the medium to high end market. In order to achieve this, the product base was changed and all outlets have been renovated. Additionally the corporate identity has been revised. Lifestyle Fine Jewelry is positioned to continue its policy of future expansion. By the end of 2025 Lifestyle is scheduled to have 50 Outlets in the UAE and The Kingdom of Bahrain.