Coronet - The World’s Most Brilliant Jewelry
Coronet - The World’s Most Brilliant Jewelry
Brand Story
Eternal in appeal yet contemporary in design, the Coronet Solitaire branded jewelry collection is for the fashion-conscious woman.
The brand takes inspiration from aristocratic history – The Crowns adorning the aristocracy. While the crowns of Kings and Queens stand for power, a Coronet defines the beauty and desire of a Princess.
Ingeniously and elegantly Aaron Shum Jewelry, parent company of Lifestyle Fine Jewelry has created a magnificent collection of Coronet Solitaire, which ensembles seven brilliants with an elevated center diamond set without prongs, creating "The Solitaire Effect".
A solitaire is beautiful on its own, but when the combination of the luster and brilliance of seven diamonds - Coronet® Solitaire bedazzles! This exclusive design outshines the look and luminosity of a much larger solitaire stone. Coronet® Solitaire is beautifully intricate and perfect for day-to-evening wear.
To many customers, Coronet® Solitaire has become a symbol of fortune and success as “Seven” is a number with worldwide significance such as the Seven Wonders of the World; Seven Virtues; Seven Seas, Seven Days of the week and so on. The “seven diamonds combination of Coronet® Solitaire” embodies the ideals of bringing prosperity, wealth and success to the people who wear Coronet® Solitaire jewelry.
A Diamond is forever, Coronet® is for everyday
Coronet® Solitaire has accomplished what centuries of master jewelers have tried - creating a luminous grand solitaire effect - with only 30 points of diamond, Coronet® Solitaire achieves the look and brilliance of one carat at exceptionally competitive value.
Coronet® Solitaire’s worldwide patented setting is what makes it a true original. Without central prongs to distract from its brilliance, the Coronet® Solitaire design achieves 100% diamond visibility and boasts superior light refraction. Showcasing an eye-catching 399 facets rather than the standard 57 for a typical solitaire stone of its size, the Coronet® Solitaire reaches optimum radiance, at approximately 1/3 the carat weight and 1/10th the price of its solitaire equivalent.
To its pride and joy, Coronet® Solitaire had received the Hong Kong Top Brand Award in 2011. This is the first and only jewelry product brand in the history of Hong Kong industry to win this prestigious award. Coronet® Solitaire also won the Hong Kong Famous Brand Award in 2012 and Hong Kong Star Brand Award in 2013. Since its introduction, Coronet® Solitaire has been well received by global audience, acquired approximate 1000 points of sales worldwide to date.
With the brand aggressively moving into the market, Coronet® has made its mark in the international arena and made its presence in the Hall 1 of Baselworld, whereas it has confirmed the status of Coronet® as a world-class luxury brand, and the Premier Hall of VICENZAORO.
In 2015, the Coronet® Diamond Guitar adorned with 400 carat diamonds has achieved the GUINNESS World Records title of “Most Valuable Guitar”. The value of the masterpiece has been certified as USD2 million. Today Coronet® has 10 GUINNESS WORLD RECORDS to its fame.
