Unconventional and Distinctive Design.
MINI, an un-paralleled success story, exciting, unconventional and full of ideas. Your heart beats faster, the adrenaline is pumping and everything else is forgotten. Excitement is in the heart of MINI, always unconventional and full of ideas – pure lust for life. The fact that MINI is regarded as a person – a friend – the world over is perhaps the brand's most valuable asset – MINI is more than a car.
An original with a high recognition value and a distinctive design that makes it stand out from the crowd.