Classic / Sporty / Mechanic
For almost eight decades, Citizen has been ahead of its time. Citizen has always stood for innovations and high precision that make life better for everyday people and now we are raising our sights to meet the needs of the new Millennium. In 1924, when Citizen's forerunner, the Shokosha Watch Research Watch Institute produced its first pocket watch the "CITIZEN" Time and again Citizen has pioneered groundbreaking technologies and helped to make watches an indispensable part of modern life.
Eco-Drive system brings new thinking to the art of matchmaking, this is a light powered solution that eliminates the need to change batteries - a revolution that made it the first watch technology to receive the Japan Environment Association's Eco Mark for environmentally friendly products.